At the time, UK medical practitioners relied on multiple disconnected tools for appointments, records, and communication, creating time-consuming workflows that pulled focus away from patient care.

When I joined, there was already an early MVP, but as the company shifted its focus to therapist-led practices, I redesigned both the practitioner and patient portals to better support new needs and prepare the platform for its first public release.

I was the sole designer on the team and wore multiple hats. I led user research, design system, and end-to-end UI design. I also played a pivotal role in product decisions while collaborating closely with the Founder and COO.

• Redesigned practice and client portals, to streamline complex clinical workflows, resulting in a 28% reduction in task completion time for practitioners.
• Conducted user interviews with clinicians to validate workflows and surface real-world pain points, identifying 3 critical usability issues that prioritised the MVP backlog.
• Created a scalable design system to ensure consistency across patient-facing and internal tools, reducing design-to-development cycle time by 3 days per feature.
• Collaborated with the co-founders and engineering team using Linear and continuous design handoff practices to accelerate MVP development, going from concept to MVP launch in 4 months.
• Designed a mobile-responsive, customer-facing portal, reducing support tickets related to mobile access by 20%.